A website is a "showcase" that is available 24 / 7, all year round. When your athlete sleeps, trains, goes to the movies... his or her website is still available and "working". Each of your sponsoree has his/her own network of friends and acquaintances who may not know about your business.
If your athlete has a website, you have an instant access to his/her WHOLE acquaintance network. In most cases, athletes are more than happy to tell their friends: "Hey! Go take a look at my website!" If you are right there, on his homepage and not buried somewhere in a links page amongst a pile of other links, your athlete becomes sort of an "advertizing agent" that works for you, by ricochet.
As an example, the people at the sports supplement company XPN CANADA have secured themselves some pretty decent permanent visibility by being the first to refer to us these four athletes:
XPN's name is clearly stated right on the introduction page, as well as receiving a special "Thank You" on the home page. XPN is then sure to be seen by 100% of the people visiting these athlete's websites. Together, these 4 athletes channel about 300 visits a day, every day. 300 prints A DAY that XPN wouldn't have had otherwise. That's 109 500 prints a year, ONLY with these 4 athletes. Imagine how manyh prints they will have after having refered us 10, 20, 30...
WHY
REFER YOUR ATHLETES TO US ?
FitnessMedias will GIVE a basic
website to each and every athlete you refer to us. The only fees that
will need to be paid are the domain name (www.AthleteName.com) and server
hosting (99$US or 125$ CAD a year), which you can either pay for your
athlete as part of his sponsorship or the athlete can pay him/herself.
As mentionned above, the sponsor who is the first to refer us an athlete will be the one to have his logo on the athlete's home page.
